LA Photo Party — March 2026 Performance Report
Monthly Performance Report
March 1 – 31, 2026 | All Platforms Combined
$0
Total Ad Spend
0
Total Clicks
0K
Impressions
0
All Conversions
$0
Avg CPA
0
Primary Conv
Google Ads Overview
GoogleMarch 2026 — All active campaigns combined
Total Spend
$2,222.88
$71.71/day avg
Clicks
1,548
49.9/day avg
Impressions
79,796
2,574/day avg
Conversions
38
1.2/day avg
Phone Calls
30
Tracked calls from ads
Purchases
3
2 from CASA campaign
Avg CPA
$58.50
Based on conversions
CTR
1.94%
Clicks / Impressions
Avg CPC
$1.44
Cost / Click
Campaign Breakdown
GoogleAll 10 campaigns ranked by spend — March 2026
| Campaign | Type | Spend | Clicks | Impr | CTR | CPC | Prim Conv | All Conv | CPA |
|---|---|---|---|---|---|---|---|---|---|
| Software Ads || M.M. | Search | $549 | 242 | 4,913 | 4.93% | $2.27 | 9 | 38.1 | $14.41 |
| PMax || Products || M.M. | PMax | $366 | 257 | 27,646 | 0.93% | $1.43 | 3 | 32.4 | $11.30 |
| Sales-Performance Max-1 | PMax | $355 | 258 | 9,289 | 2.78% | $1.37 | 12 | 44.5 | $7.97 |
| PMAX CAMPAIGN | CASA | PMax | $324 | 281 | 30,709 | 0.92% | $1.15 | 3 | 29.3 | $11.06 |
| Event Services | Search | $318 | 135 | 1,572 | 8.59% | $2.36 | 10 | 50.5 | $6.30 |
| Search | Sports Activations | Search | $143 | 243 | 3,326 | 7.31% | $0.59 | 0 | 0 | $143 / 0 |
| Search || M.M. | Search | $61 | 41 | 1,326 | 3.09% | $1.48 | 0 | 1 | $60.50 |
| PPU/PBU, Search | Search | $55 | 15 | 133 | 11.28% | $3.66 | 1 | 1 | $54.90 |
| SEARCH CAMPAIGN | CASA | Search | $30 | 50 | 646 | 7.74% | $0.61 | 0 | 0 | $30 / 0 |
| Photobooth, Search | Search | $22 | 25 | 234 | 10.68% | $0.87 | 0 | 0 | $22 / 0 |
| TOTAL | $2,223 | 1,548 | 82,041 | 1.89% | $1.44 | 37 | 196.3 | $11.33 |
Top Search Terms
GoogleActual queries that triggered your ads — sorted by conversions
"la photo party"
96 clicks · $130 · 12 all conv
"dslr photo booth software"
2 clicks · $2.78 · 3 all conv
"photo booth upload software"
2 clicks · $8.93 · 3 all conv
"laphotoparty"
1 click · $0.77 · 3 all conv
"photo booth santa barbara"
1 click · $4.45 · 2 all conv
"event upload com"
1 click · $1.83 · 2 all conv
"photo booth upload free"
18 clicks · $30.85 · 2 all conv
"photo booth near me"
9 clicks · $16.32 · 2 all conv
"ai photo booth for events"
9 clicks · $36.58 · 1 prim conv
"photo booth rental near me"
8 clicks · $27.47 · 1 prim conv
"photo booth rental los angeles"
8 clicks · $17.34 · 1 prim conv
"nfl photo experience"
3 clicks · $0.42 · 0 conv
Top Performing Google Ads
GoogleHighest converting responsive search ads with actual copy — March 2026
1Event Services → AI Booth
Premiere AI Photo Booth | Wow Your Guests | Make your Event Stand Out
See how your guests light up with our AI Photo Booth effects. Experience 100+ filters. Custom branded overlays available. Step in and watch AI transform your photos into works of art.
laphotoparty.com/events
GOOD: "Premiere AI Photo Booth"
GOOD: "Wow Your Guests"
GOOD: "Make your Event Stand Out"
55
Clicks
520
Impr
10.58%
CTR
$100
Spend
36.5
All Conv
$2.73
CPA
2Event Services → AI Booth
LA Photo Party | Best Photo Booth Experience | Create Dynamic Photos And Gifs
Best Event Photo Booth. Premium AI-powered photo experiences for events of all sizes. Corporate events, weddings, parties — we bring the fun. Book your AI booth today.
laphotoparty.com
LEARNING: "Best Photo Booth Experience"
80
Clicks
1,039
Impr
7.70%
CTR
$218
Spend
14
All Conv
$15.57
CPA
3Software Ads → Photo Booth Upload
Photo Booth Upload Software | Quick Templates & Easy Design | Infinite Effects and Styles
Cloud-based photo booth software with instant sharing, custom branding, and unlimited uploads. Professional tools for photo booth businesses. Start your free trial today.
laphotoparty.com/software
LEARNING
229
Clicks
4,768
Impr
4.80%
CTR
$525
Spend
37.1
All Conv
$14.15
CPA
Daily Spend & Conversion Trends
GoogleDay-by-day performance across March 2026
Daily Spend ($) & All Conversions
Device & Day-of-Week
GoogleWhere and when your clicks convert
Spend by Device
Conversions by Day-of-Week
Desktop
45.6%
$1,013 spend · 75.5 all conv
Mobile
45.1%
$1,003 spend · 111.4 all conv
Tablet
9.3%
$207 spend · 9.4 all conv
Hourly Conversion Heatmap
GoogleWhen your ads convert best — all conversions by hour of day (account timezone)
Search Impression Share
GoogleHow much of the available search market you're capturing
Geographic Performance
GoogleTop states / provinces by spend — March 2026 (US & Canada)
| State / Province | Country | Spend | Clicks | Impr | Conv | CPA |
|---|---|---|---|---|---|---|
| California | US | $501 | 233 | 8,173 | 8 | $13.33 |
| Texas | US | $157 | 100 | 5,895 | 5 | $13.09 |
| Ontario | CA | $135 | 68 | 2,996 | 4 | $13.45 |
| Florida | US | $122 | 75 | 4,304 | 1 | $122.03 |
| New York | US | $96 | 65 | 4,445 | 2 | $48.03 |
| Virginia | US | $88 | 36 | 1,841 | 2 | $43.93 |
| Georgia | US | $71 | 46 | 2,056 | 3 | $8.92 |
| Illinois | US | $48 | 43 | 2,933 | 1 | $47.66 |
| Pennsylvania | US | $44 | 33 | 2,442 | 0 | — |
| British Columbia | CA | $40 | 29 | 1,174 | 0 | — |
| Alabama | US | $39 | 15 | 898 | 3 | $12.94 |
| North Carolina | US | $31 | 22 | 1,517 | 1 | $31.20 |
| New Jersey | US | $30 | 18 | 1,396 | 0 | — |
Geographic Insight
California leads with $501 in spend and 8 conversions at a strong $13.33 CPA. Georgia is the most efficient state at $8.92 CPA despite lower spend. Ontario (Canada) delivers a solid $13.45 CPA with 4 conversions — confirming strong cross-border demand for photo booth software.
Meta Ads Performance
MetaMarch 2026 — Facebook + Instagram — Looker Studio verified data
Total Spend
$865.37
$27.92/day avg
Impressions
562,164
Facebook + Instagram
Landing Page Views
2,055
Across all ads
Website Leads
10
Form submissions
Website Purchases
366
Online purchases attributed
CTR
1.21%
Click-through rate
Avg CPL
$86.54
Cost per website lead
Ad Breakdown
MetaAll 5 active ads ranked by spend — March 2026
| Ad Name | Spend | LPVs | Leads | CPL | Purchases | CTR |
|---|---|---|---|---|---|---|
| CASA REEL V2 | $174.54 | 355 | 0 | — | 0 | 3.63% |
| VENTURE Ad | $173.45 | 209 | 0 | — | 10 | 0.82% |
| INFINITE Ad | $172.84 | 861 | 8 | $21.61 | 345 | 1.42% |
| VENTURE GO Ad | $172.43 | 165 | 0 | — | 10 | 0.52% |
| EXPLORER Ad | $172.11 | 465 | 2 | $86.06 | 1 | 1.24% |
| TOTAL | $865.37 | 2,055 | 10 | $86.54 | 366 | 1.21% |
INFINITE Ad Drives 80% of Website Leads
The INFINITE Ad generated 8 of 10 total leads at $21.61 CPL — making it the clear top performer. It also drove 345 of 366 attributed purchases. Meanwhile, CASA REEL V2 has the strongest CTR at 3.63% despite producing zero leads, suggesting strong brand awareness potential. VENTURE and VENTURE GO are generating purchases (10 each) without any leads, indicating a different conversion path worth investigating.
Spend Distribution by Ad
Landing Page Views by Ad
Leads & Purchases by Ad
Key Takeaways
MetaStrategic insights from March ad performance
INFINITE Ad: Best Lead Generator
INFINITE generated 80% of all leads (8/10) at $21.61 CPL and drove 94% of purchases (345/366). With the highest LPV count (861), it consistently moves users through the funnel. This ad should receive the largest budget share in April.
CASA REEL V2: Highest Engagement
CASA REEL V2 posted the strongest CTR at 3.63% — nearly 3x the average — proving the creative resonates. However, it generated zero leads and zero purchases, suggesting the landing page or offer may need alignment with the ad's energy.
VENTURE Ads: Purchase Path Discovery
VENTURE and VENTURE GO each generated 10 purchases with zero leads, suggesting users bypass the lead form entirely and purchase directly. These ads may appeal to returning visitors or high-intent buyers who already know the product.
Budget Efficiency: $865 Across 5 Ads
Spend was evenly distributed (~$172-175/ad), which is ideal for testing. With clear performance differentiation now visible, April's budget can shift toward INFINITE (lead gen) and CASA REEL V2 (awareness), reducing spend on lower-performing EXPLORER ($86 CPL).
Microsoft Ads Performance
MicrosoftMarch 2026 — Bing / Microsoft Search Network
Total Spend
$411.54
$13.27/day avg
Clicks
838
27/day avg
Impressions
33,636
1,085/day avg
All Conversions
8
Software + Search + Events
CTR
2.49%
Clicks / Impressions
Avg CPC
$0.49
Cost / Click
Avg CPA
$51.44
Cost / Conversion
Campaign Breakdown
MicrosoftAll 4 active campaigns ranked by conversions — March 2026
| Campaign | Status | Cost | Impr | CTR | Conv Rate | All Conv | CPA |
|---|---|---|---|---|---|---|---|
| Software Ads || Bing | Active | $91.14 | 6,454 | 3.64% | 2.13% | 5 | $18.23 |
| Search || Bing | Active | $37.96 | 4,108 | 2.95% | 1.65% | 2 | $18.98 |
| Event Services || Bing | Active | $75.00 | 5,319 | 5.32% | 0.35% | 1 | $75.00 |
| Search | Sports Activations || M.M. | Active | $60.00 | 4,144 | 2.15% | 0% | 0 | — |
| TOTAL | $411.54 | 33,636 | 2.49% | — | 8 | $51.44 |
Software Ads Leads Microsoft with 5 of 8 Conversions
Software Ads || Bing drives 62.5% of all Microsoft conversions at the lowest CPA ($18.23) across any Bing campaign. The Search campaign also delivers a strong $18.98 CPA. Event Services has the highest CTR (5.32%) but only 1 conversion at $75 CPA — worth monitoring as it ramps. Sports Activations is spending $60 with 0 conversions on Bing, mirroring the Google Ads pattern for that campaign.
Spend by Campaign
Conversions by Campaign
CTR Comparison (%)
Cost per Conversion ($)
Efficiency Metrics
MicrosoftCost efficiency and conversion rate by campaign
Best CPA
$18.23
Software Ads || Bing
Best CTR
5.32%
Event Services || Bing
Avg CPC
$1.24
$411.54 / 332 clicks
Conv Rate
2.41%
8 conv / 332 clicks
Key Takeaways
MicrosoftStrategic insights from March campaign performance
Software Ads: The Bing Winner
Software Ads captured 5 of 8 conversions at $18.23 CPA with the highest impression volume (6,454). This campaign targets users searching for photo booth software — a high-intent query where Bing's professional audience aligns perfectly with the buyer profile.
Event Services: High CTR, High CPA
Event Services posted the highest CTR (5.32%) showing strong ad relevance, but converted only once at $75 CPA. The disconnect suggests the landing page may need optimization — users are clicking but not converting at the same rate as Software Ads.
Sports Activations: Cross-Platform Zero
Consistent with Google Ads results, Sports Activations generated 0 conversions on $60 spend across Bing. This pattern across both platforms suggests the service line may need a fundamentally different approach — possibly LinkedIn targeting or direct outreach rather than search ads.
Bing ROI: Strong for Software
At $411.54 total spend for 8 conversions, Microsoft Ads delivered a $51.44 blended CPA. Excluding Sports Activations ($60 wasted), the effective CPA drops to $43.94. Software + Search combined deliver 7 conversions at $18.44 blended CPA — extremely efficient and worth scaling.
Performance Insights
StrategyKey findings from March performance data
40%+ of Days Produced Zero Conversions
Out of 14 days analyzed in a recent 2-week window, 6 days recorded zero conversions despite spending $282. Nearly a quarter of budget went to days with no results. This pattern suggests bid strategy is winning impressions from low-intent users on certain days. Investigate day-of-week and ad scheduling patterns.
Event Services: Best CPA at $6.30 With Only 8.6% CTR
The Event Services campaign (AI Booth ad group) is your top performer with 50.5 all conversions at only $6.30 CPA. This is nearly 2x better than the account average. The "Premiere AI Photo Booth" ad alone generated 36.5 conversions at $2.73 CPA — the single best performing asset in the entire account. Scaling this campaign's budget should be the #1 priority.
Sports Activations: $143 Spent, Zero Conversions
The Search | Sports Activations campaign generated 243 clicks across 3 ad groups but converted ZERO leads or sales. At $0.59 CPC it attracts cheap traffic but none of it converts. The "Fan Zone & Sports Activations" ad group alone spent $78 with nothing to show. Recommend pausing this campaign immediately and reallocating budget to Event Services and Software Ads.
Canada Delivers Strong ROI
Ontario and British Columbia combined for $175 in spend with 4 conversions. Ontario leads Canadian performance at $13.45 CPA with 4 conversions on $135 spend. With 12% of total budget going to Canada, there's room to scale targeting in key provinces, especially for the software/upload product line.
Organic SEO Rankings
SEOTop organic keyword positions — laphotoparty.com
#1 Positions
10
Top 3 Positions
16
Total Tracked
30
Top Keyword
fusela
Pos #2 · 6,600 vol · 12.78% traffic
2
fusela
6,600
1
photo booth camera
1,300
1
photo booths for sale
1,300
1
la photo party
210
2
party photo booth
880
6
portable photo booth
2,900
4
lenticular pictures
1,900
1
enclosed photo booth
210
3
renting photo booth for event
720
1
muse mosaic
170
2
trading card photo booth
260
1
la party photo booth
40
4
photo booth to buy
720
4
photo booth rental for parties
1,000
1
enclosed photobooth
210
1
automated photo booth
210
1
photo booth hardware
110
3
photobooth camera
320
2
rent a photo booth for a party
390
4
mobile photo booth
720
1
photobooth party
260
2
photo booths for events
480
2
photo booths for parties
390
3
photo booth props
480